Popup Maker – Popup Analytics

Popup Maker – Popup Analytics is a premium extension for the Popup Maker WordPress plugin that gives you built-in performance tracking and reporting so you can measure how your popups are actually performing right from your WordPress dashboard — without needing a separate analytics tool.

📊 What Popup Analytics Does

This extension enhances Popup Maker by adding analytics data and reporting features to help you understand how visitors interact with your popups:

📈 Analytics Columns in the Admin

On the All Popups list in your WordPress admin, Popup Analytics adds five new columns showing key metrics for each popup:

• Opened — how many times a popup was shown to visitors

• Average Time Open — how long visitors keep the popup open

• Conversions — how many interactions (like button clicks or form submissions) happened inside the popup

• Average Conversion Time — how long it takes for a popup to convert after opening

• Conversion Rate — percentage of opens that resulted in a conversion

These metrics let you quickly scan all your popups and identify which are engaging visitors and driving conversions.

📋 Stats in Popup Editor

When editing a popup, you’ll see analytics summaries and stats directly in the editor, giving you a snapshot view of performance without leaving the popup screen.

📍 Dedicated Analytics Admin Page

Popup Analytics adds a separate Analytics page in the WordPress admin where you can:

• View URL-based stats (how a popup performs on different pages)

• See open trends and conversion charts over time
  This helps you compare performance across pages and dates to optimize your campaigns.

📌 Optional Integration with Google Analytics

Popup Maker also supports sending popup event data (opens, closes, conversions) to Google Analytics (including GA4) if you want to analyze popup performance alongside your site’s other data.

🧠 Why It’s Useful

Popup Analytics helps you:

• Understand user behavior — see which popups get attention and which fall flat.

• Measure conversions — track not just views but real interactions.

• Optimize campaigns — compare performance by URL or over time.

• Improve ROI — invest effort in the popups that are actually working.

💡 Typical Use Cases

✔ Weekly review of popup performance
✔ Testing different designs or triggers (A/B style insights)
✔ Pinpointing low-performing popups that need rework
✔ Reporting results to clients or team members

🛠 How It Works

1. Install and activate the Popup Analytics extension alongside Popup Maker.

2. Open Popup Maker → All Popups to see analytics columns.

3. Edit any popup to view performance stats in the editor.

4. Use the Analytics admin page to view trends and breakdowns by page or date.